Daily Mirror 'real news real entertainment' by Delaney Lund Knox Warren

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The Daily Mirror is highlighting that it covers everything from the PM to the P45 with a new TV advertising campaign.

The ads, announcing the paper's real news and real entertainment content, is supported by a pair of ads, promoting its male and female columnists. 

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Released: 30 March 2009

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Credits

Project name
Real News Real Entertainment

Client

Tim Anderson - Head of Marketing (Trinity Mirror)

Brief
To convey the Daily Mirror's breadth of topical news and entertainment in equal measure.

Copywriter
Jon Elsom

Art director
Keith Terry

Planner
Katherine Ellis

Media agency
Zenith Optimedia

Media planner
Nicola Whatley

Production company
Treacle (Affiliate company of DLKW)

Editor
Alessia Small

Post-production
Treacle

Audio post-production
Scramble

Exposure
TV - weekly varying from Tuesday-Friday

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