Daily Mirror 'real news real entertainment' by Delaney Lund Knox Warren

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The Daily Mirror is highlighting that it covers everything from the PM to the P45 with a new TV advertising campaign.

The ads, announcing the paper's real news and real entertainment content, is supported by a pair of ads, promoting its male and female columnists. 

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Released: 30 March 2009

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Project name
Real News Real Entertainment


Tim Anderson - Head of Marketing (Trinity Mirror)

To convey the Daily Mirror's breadth of topical news and entertainment in equal measure.

Jon Elsom

Art director
Keith Terry

Katherine Ellis

Media agency
Zenith Optimedia

Media planner
Nicola Whatley

Production company
Treacle (Affiliate company of DLKW)

Alessia Small


Audio post-production

TV - weekly varying from Tuesday-Friday

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