Light of Life foundation 'Check Your Neck' by Lowe New York

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The Light of Life foundation is hoping to raise awareness of the increased incidences of thyroid cancer with a new poster advertising campaign.

Because examinations for breast, prostate, and testicular cancer are instantly recognizable, the executions visually twists these examinations by inserting a neck where you wouldn't expect one.

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Released: 30 March 2009

  • Breast.jpg


  • Prostate.jpg


  • Testicular.jpg




Executive creative director
Mark Wnek

Creative director
Bernie Hogya

Art director
Raj Kamble

Chip Rich

Keith Negley

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