The Sun 'what will you do?' by WCRS

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The Sun is thanking its readers for their fund raising efforts for its Help for Heroes cause with a new TV spot.

The spot, created by WCRS, aims to encourage readers to participate in the next phase of the Help for Heroes campaign.

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Released: 30 March 2009

Credits

 
Project name
"What Will You Do?"
 
Client
Allan MacCaskill,  Sales and Marketing Director, NGN
 
Brief
Thank Sun readers for giving their time, effort and pain to the Help for Heroes cause and inspire participation in the next phase of the fundraising campaign
 
Copywriter
Billy Faithfull
 
Art director
Ross Neil
 
Planner
Graham Fowles
 
Media agency
Mindshare
 
Media planner
James Crouch
 
Media spend
£1m
 
Production company
Rattling Stick
 
Director
Austin Humphries
 
Editor
Ben Jordan
 
Post-production
Golden Square
 
Audio post-production
Angell Sound

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