Change4Life 'me size meals' by M&C Saatchi

4.2 2 Votes

The latest ad in M&C Saatchi's Change4Life campaign encourages parents not to over-feed their kids with adult sized portions of food.

The ad, which asks parents to feed their offspring 'me size meals', highlights the health risks of over-consumption such as heart failure and type two diabetes.

Share On:

Released: 30 March 2009


Change4Life - Me Size Meals

Paul Gilham,  Change4Life campaign director, Department of Health

Get parents to show their love for their kids by giving them ‘Me Size Meals' instead of feeding them up with adult portions (which can put their health at risk).

Creative director
Graham Fink

James Lowther and David Fleetwood

Art director
Bill Gallacher and Gary Monaghan

Emma Batho

Media agency
Manning Gottlieb OMD

Media planner
Emma Whitford, Peter Buckley

Production company
Aardman Animation

Alison Cummins

Steve Harding-Hill

Nick Fielden

Post production company
Aardman Animation and Framestore

National TV

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Change4Life begins £10.9m creative review

Change4Life begins £10.9m creative review

Change4Life, the Government's flagship public health campaign, has issued a tender through the Government Procurement Service for an advertising agency.

Change4Life 'sneak' by M&C Saatchi

Change4Life 'sneak' by M&C Saatchi

Change4Life, the Department of Health initiative, has unveiled its new ad by M&C Saatchi to reduce alcohol consumption.