The latest ad in M&C Saatchi's Change4Life campaign encourages parents not to over-feed their kids with adult sized portions of food.
The ad, which asks parents to feed their offspring 'me size meals', highlights the health risks of over-consumption such as heart failure and type two diabetes.
Released: 30 March 2009
Project
Change4Life - Me Size Meals
Client
Paul Gilham, Change4Life campaign director, Department of Health
Brief
Get parents to show their love for their kids by giving them ‘Me Size Meals' instead of feeding them up with adult portions (which can put their health at risk).
Creative director
Graham Fink
Copywriter
James Lowther and David Fleetwood
Art director
Bill Gallacher and Gary Monaghan
Planner
Emma Batho
Media agency
Manning Gottlieb OMD
Media planner
Emma Whitford, Peter Buckley
Production company
Aardman Animation
Producer
Alison Cummins
Director
Steve Harding-Hill
Editor
Nick Fielden
Post production company
Aardman Animation and Framestore
Exposure
National TV
Change4Life, the Department of Health initiative, has unveiled its new ad by M&C Saatchi to reduce alcohol consumption.
Pepsico has launched a new campaign starring footballing stars Thierry Henry and Frank Lampard in a bid to get kids more active.
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