Change4Life 'me size meals' by M&C Saatchi

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The latest ad in M&C Saatchi's Change4Life campaign encourages parents not to over-feed their kids with adult sized portions of food.

The ad, which asks parents to feed their offspring 'me size meals', highlights the health risks of over-consumption such as heart failure and type two diabetes.

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Released: 30 March 2009

Credits

Project
Change4Life - Me Size Meals

Client
Paul Gilham,  Change4Life campaign director, Department of Health

Brief
Get parents to show their love for their kids by giving them ‘Me Size Meals' instead of feeding them up with adult portions (which can put their health at risk).

Creative director
Graham Fink

Copywriter
James Lowther and David Fleetwood

Art director
Bill Gallacher and Gary Monaghan

Planner
Emma Batho

Media agency
Manning Gottlieb OMD

Media planner
Emma Whitford, Peter Buckley

Production company
Aardman Animation

Producer
Alison Cummins

Director
Steve Harding-Hill

Editor
Nick Fielden

Post production company
Aardman Animation and Framestore

Exposure
National TV

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