Sony 'beating heart' by Fallon

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Sony has unveiled a series of idents promoting its sponsorship of England's 2010 World Cup qualifying campaign on ITV.

The ads, which break tomorrow during England’s qualifying match against Ukraine, feature a heart made from Sony products that beats faster and faster as the match progresses.

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Released: 01 April 2009

Creative in this campaign:

Credits

Client
Matt Combe, General Manager, Sony UK

Creative agency
Fallon

Brief
Show that Sony understand football, and make watching it more exciting

Creatives
Harv Bains and Joseph Tedder

Agency planner
Gareth Goodall and Tom Goodwin

Agency producer
Tracey Stokes

Production company
RSA

Media agency

OMD

Director
Johnny Hardstaff

Producer
Casper Delaney

Post-production

MPC

Audio post-production
Parv Singh at Wave

Exposure
UK national TV

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