Sony 'beating heart' by Fallon

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Sony has unveiled a series of idents promoting its sponsorship of England's 2010 World Cup qualifying campaign on ITV.

The ads, which break tomorrow during England’s qualifying match against Ukraine, feature a heart made from Sony products that beats faster and faster as the match progresses.

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Released: 01 April 2009

Creative in this campaign:


Matt Combe, General Manager, Sony UK

Creative agency

Show that Sony understand football, and make watching it more exciting

Harv Bains and Joseph Tedder

Agency planner
Gareth Goodall and Tom Goodwin

Agency producer
Tracey Stokes

Production company

Media agency


Johnny Hardstaff

Casper Delaney



Audio post-production
Parv Singh at Wave

UK national TV

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