Dr Pepper 'nurse' by Mother

3.8 2 Votes

Mother has unveiled a new spot for Dr Pepper continuing its "What's the worst that could happen?" brand idea.

The new spot, which breaks on TV and in cinemas on Friday, features a teenager whose decision to try Dr Pepper results in the realization of his worst nightmare: embarrassment in front of his peers.

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Released: 01 April 2009

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Credits


Project name
Nurse

Client
Dr Pepper

Brief
Our aim was to grow brand affinity and encourage trial of the product

Creative agency
Mother

Copywriter
Mother

Art director
Mother

Planner
Mother

Media agency
Vizeum

Media planner
Chris Langley

Media spend
2.2million.

Production company
Blink Productions

Director
The Pelorian Brothers

Producer
James Bland

Editor
Alaster Jordan (The Whitehouse, London), Michelle Czukar (Panic and Bob, Toronto)

Post-production
Golden Square (Online), The Mill (Telecine)

Audio post-production
Factory Studios

Exposure
UK TV and cinema

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