Audi 'TDI injection' by Bartle Bogle Hegarty

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Audi has followed its "we've unboxed the box" campaign with a TV spot promoting the fuel efficiency of its cars.

The 40-second ad, created by Bartle Bogle Hegarty, uses images of droplets of liquid passing through the eyes of needles to visually represent its TDI technology.

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Released: 02 April 2009

Credits

Project
TDI injection

Clients
Peter Duffy, head of marketing; James Millett, national communications manager, Audi

Brief
Bring to life Audi's Vorsprung durch Technik philosophy by showcasing Audi's unique TDI technology

Writer
Adi Birkinshaw

Art director
Paul Yull

Planner
Ed Booty

Media agency
MediaCom

Production company
Stink

Director
NE-O

Editor
Marshall Street Editors

Post-production
The Mill

Audio post-production
Factory

Exposure
National TV, press

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