Overlord 'if it wasn't for the veterans' by Beattie McGuinness Bungay

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To mark the 65th anniversary of the D-Day landings in Normandy, Beattie McGuinness Bungay has created a print advertising campaign encouraging people to donate money so that the surviving veterans can go to Normandy to commemorate the invasions.

Operation Overlord, as the invasion was code-named, was the largest amphibious invasion in history, and only a few hundred of the original troops survive.

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Released: 02 April 2009

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Credits

Project
If it wasn't for the veterans

Client
Overlord

Brief
For this years Final Commemoration of the D-day landings in Normandy, the veterans want to revisit the beaches one last time. Ask people to support the veterans by donating online.

Creative agency
Beattie McGuinness Bungay (BMB)

Copywriter
Ben Kay, Jade Trott

Art director
Daryl Corps, Jade Trott
 
Exposure
Newspapers

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