The Zimbabwean Newspaper 'trillion dollar Campaign' by TBWA Hunt Lascaris

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Campaign to raise awareness of The Zimbabwean Newspaper outside of Zimbabwe to generate more revenue and help Zimbabwean citizens.

The campaign uses real Zimbabwean banknotes to demonstrate the devaluation of the country's currency.

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Released: 29 March 2009

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Project name
Trillion Dollar Campaign
Liz Linsell, SA Marketing & Sales Manager, The Zimbabwean Newspaper
Sell copies of The Zimbabwean, outside of Zimbabwe to subsidize it in order to make it affordable for impoverished Zimbabweans.
Raphael Basckin
Art director
Shelley Smoler, Nadja Lossgott
Planner (creative agency)
Graham Sweet, Lesego Kotane
Media agency
TBWA Hunt Lascaris
Media planner
Bruce Williamson
Media spend
£ 4000
Chloe Coetzee, Des Ellis

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