Campaign to raise awareness of The Zimbabwean Newspaper outside of Zimbabwe to generate more revenue and help Zimbabwean citizens.
The campaign uses real Zimbabwean banknotes to demonstrate the devaluation of the country's currency.
Released: 29 March 2009
Tags: The Zimbabwean Newspaper
Project name
Trillion Dollar Campaign
Client
Liz Linsell, SA Marketing & Sales Manager, The Zimbabwean Newspaper
Brief
Sell copies of The Zimbabwean, outside of Zimbabwe to subsidize it in order to make it affordable for impoverished Zimbabweans.
Copywriter
Raphael Basckin
Art director
Shelley Smoler, Nadja Lossgott
Planner (creative agency)
Graham Sweet, Lesego Kotane
Media agency
TBWA Hunt Lascaris
Media planner
Bruce Williamson
Media spend
£ 4000
Photographer
Chloe Coetzee, Des Ellis
HARARE - BBC reporters will be allowed back into Zimbabwe for the first time in eight years, after Morgan Tsvangirai's government lifted reporting restrictions on the broadcaster.
CANNES - TBWA\Hunt\Lascaris in Johannesburg won the Outdoor Lion Grand Prix for its openly political campaign for The Zimbabwean newspaper.
© Haymarket Media Group Ltd.