Foster's is launching a new brand called Carlton Natural Blonde in Australia, and is supporting the launch with a surreal advertising campaign by Clemenger BBDO Melbourne.
The ad aims to position the beer as the taste of the future in the new spot, which carries the strapline: "Taste the future in your mouth."
Released: 03 April 2009
Project
Taste the future
Agency
CLEMENGER BBDO Melbourne
Client
Fosters
Foster’s is launching a humorous iPhone app, called the “Vordometer”, that allows users to see what their girlfriend will look like in later life.
SYDNEY - BBDO has increased its stake in Clemenger from 46.67 per cent to close to 75 per cent as part of Omnicom's strategic push into the Asia-Pacific region.
© Haymarket Media Group Ltd.