Heineken 'the most interesting man in the world' by Euro RSCG New York

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The cross media campaign aims to reach men who aspire to live more interesting lives and embark on adventures.

The cross media campaign aims to reach men who aspire to live more interesting lives and embark on adventures.

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Released: 03 April 2009

Credits

Project name
The Most Interesting Man in the World

Client
Heineken USA, Dos Equis brand

Brief
With an unmatched suave and distinguished demeanor, the Most Interesting Man appeals to the Dos Equis target consumer - men who live or aspire to live “interesting” lives. 

Media buyer

Mediavest New York

Exposure

TV, radio and OOH ads

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