Eye Bank Association of India 'graves' by Y&R Dubai

0.0 0 Votes

The Eye Bank Association of India has created a print campaign to help build awareness and substantially increase eye donation.

The campaign was created by Y&R Dubai

Share On:

Released: 03 April 2009

  • Book800.jpg

    Book800.jpg

  • MakeUp800.jpg

    MakeUp800.jpg

  • Movie800.jpg

    Movie800.jpg

of

Credits

Project name
Graves

Client

Eye Bank Association of India / Graves

Brief

India has the largest blind population in the world. The brief was to help build awareness and substantially increase eye donation. The softest target audience is the educated Indian outside of India. In the first phase, we wanted to appeal to one of the largest populations of Indian diaspora in the Middle East with a direct, common sense approach. And direct the traffic to pledge online. In the second phase, the campaign will break in the national dailies and magazines in India as well.

Copywriter

Amit Kapoor

Art director

Komal Bedi Sohal / Shahir Ahmed

Planner 

Nadine Ghossoub

Photographer

Anuchai Secharunputong

Retouching agency

Remix Studio Bangkok

Exposure

Press and Magazines (eg national press, magazines)

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Land Rover 'splatter' by Y&R Dubai

Land Rover 'splatter' by Y&R Dubai

Y&R Dubai has created a print campaign promoting Land Rover's range of outdoor clothing and camping gear.

Harvey Nichols 'spring / summer' by Y&R Dubai

Harvey Nichols 'spring / summer' by Y&R Dubai

Harvey Nichols is highlighting the effects of its traffic stopping spring / summer fashion collection with a print campaign from Y&R Dubai.