Eye Bank Association of India 'graves' by Y&R Dubai
The Eye Bank Association of India has created a print campaign to help build awareness and substantially increase eye donation.
The campaign was created by Y&R Dubai
Released: 03 April 2009
- Agency: Y&R Dubai
- Advertiser: Eye Bank Association of India
- Creative Type: Press
- Sector: Government / Non-Profit Healthcare
- Country: Middle East United Arab Emirates
Tags: Eye Bank of India
Credits
Project name
Graves
Client
Eye Bank Association of India / Graves
Brief
India has the largest blind population in the world. The brief was to help build awareness and substantially increase eye donation. The softest target audience is the educated Indian outside of India. In the first phase, we wanted to appeal to one of the largest populations of Indian diaspora in the Middle East with a direct, common sense approach. And direct the traffic to pledge online. In the second phase, the campaign will break in the national dailies and magazines in India as well.
Copywriter
Amit Kapoor
Art director
Komal Bedi Sohal / Shahir Ahmed
Planner
Nadine Ghossoub
Photographer
Anuchai Secharunputong
Retouching agency
Remix Studio Bangkok
Exposure
Press and Magazines (eg national press, magazines)
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