Persil 'protect' by DDB Warsaw

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Clothes are shaped into animal forms such as a flamingo, butterfly and tropical fish for this print campaign.

The ads,  which make a play on endangered species encouraging people to 'protect' their clothes before they fade into extinction, was created by DDB Warsaw.

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Credits

Project name
Protect them before they fade

Client

Persil Poland

Copywriter

Ruda Mazurek, Marek Wyznikiewicz

Art director

Johan H. Ohlson, Iwa Bondarczuk

Photographer

Peter Lippmann

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