Specsavers is taking a comical look at a competitor's attempts to cover up the opticians advertising offers.
The action begins in a boardroom where the head honcho of the opposition commands his minions to destroy all of Specsavers advertising.
Released: 06 April 2009
Project name
Cover Up
Client
Richard Holmes, Marketing Director, Specsavers
Brief
to promote the Free varifocal lenses offer from Specsavers
Copywriter
Simon Bougourd, Naomi Bishop & Jon Crocker
Art director
Simon Bougourd, Naomi Bishop & Jon Crocker
Planner
NA
Media agency
Mediaedge;CIA
Media planner
Gemma Russell
Production company
Another Film Company, London
Director
James Haworth
Editor
Mark Edinoff
Post-production
The Quarry
Exposure
TV & Internet, UK & Ireland
In the latest Specsavers advertising campaign it all goes wrong for a pair of visually impaired OAP's on a day out at the seaside.
© Haymarket Media Group Ltd.
