Specsavers 'cover up' by Specsavers Creative

4.8 3 Votes

Specsavers is taking a comical look at a competitor's attempts to cover up the opticians advertising offers.

The action begins in a boardroom where the head honcho of the opposition commands his minions to destroy all of Specsavers advertising.

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Released: 06 April 2009

Credits


Project name
Cover Up

Client
Richard Holmes, Marketing Director, Specsavers

Brief
to promote the Free varifocal lenses offer from Specsavers

Copywriter
Simon Bougourd, Naomi Bishop & Jon Crocker

Art director
Simon Bougourd, Naomi Bishop & Jon Crocker

Planner
NA

Media agency
Mediaedge;CIA

Media planner
Gemma Russell

Production company
Another Film Company, London

Director
James Haworth

Editor
Mark Edinoff

Post-production
The Quarry

Exposure
TV & Internet, UK & Ireland

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