Wilkinson Sword 'mow the lawn' by JWT New York

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Wilkinson Sword uses the metaphor of "mowing the lawn" to promote its new model of nether-region razor.

The humourous viral was created by JWT New York.

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Released: 06 April 2009

Credits

Project name
Mow The Lawn Viral

Art Director
Megan Penmann

Copywriter
Margie Chidley

Director
Mike Maguire

Production Company
The Directors Bureau

Editor
Tom Vogt

Editorial Company
BlueRock Editorial, NY

Post Production Company
Spontaneous

Exposure
Online

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