Honda green "the doer" by Wieden & Kennedy

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The TV ad gives an insight into Honda's perspective that "change" and "good" come from people who do things and behave in a way that helps reduce their impact on the environment.

The film, "Do, keep doing, do some more", highlights Honda’s environmental heritage and its long-standing commitment to being a company that society wants to exist.

It offers tips on how drivers can make simple, small changes to their behaviour to make a difference to the world around them.

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Released: 04 April 2009

Credits

Project
Do, keep doing, do some more 
Client                           
Ian Armstrong, Honda customer communications manager                 
Brief   
Highlight Honda’s green history to educate and inspire
Writers                   
Tony Davidson, Kim Papworth, Shay Reading
Art directors
Shay Reading, Ben Everitt, Sophie Bodoh
Production company  
 
Not To Scale   
Director                       
Coan & Zorn       
Producer
Dan Rourke       
Post-production                   
The Mill
Audio post-production
Wave

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