Ad which attempts to communicate environmental issues through the Honda brand in a bid to encourage consumers to form an attachment to green issues.
The TV spot will be amplified by a media first in The Guardian newspaper.
The "doer" Honda story will be told across all ad spaces in the first 11 pages of the newspaper on Saturday, and will incorporate multiple and bespoke print shapes never used before in The Guardian.
Released: 04 April 2009
Project
Do, Keep Doing, Do Some More
Client
Ian Armstrong, Honda manager of customer communications
Brief
Highlight Honda’s green history to educate and inspire
Writers
Tony Davidson, Kim Papworth, Shay Reading
Art directors
Shay Reading, Ben Everitt, Sophie Bodoh
Production company
Not To Scale
Director
Coan & Zorn
Producer
Dan Rourke
Post-production
The Mill
Audio post-production
Wave
The TV ad gives an insight into Honda's perspective that "change" and "good" come from people who do things and behave in a way that helps reduce their impact on the environment.
© Haymarket Media Group Ltd.
