Honda Green "the doer" by Wieden & Kennedy

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Ad which attempts to communicate environmental issues through the Honda brand in a bid to encourage consumers to form an attachment to green issues.

The TV spot will be amplified by a media first in The Guardian newspaper.

The "doer" Honda story will be told across all ad spaces in the first 11 pages of the newspaper on Saturday, and will incorporate multiple and bespoke print shapes never used before in The Guardian.

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Released: 04 April 2009

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Credits

Project
Do, Keep Doing, Do Some More 
Client                           
Ian Armstrong, Honda manager of customer communications               
Brief   
Highlight Honda’s green history to educate and inspire
Writers                   
Tony Davidson, Kim Papworth, Shay Reading
Art directors
Shay Reading, Ben Everitt, Sophie Bodoh
Production company   
Not To Scale   
Director                       
Coan & Zorn       
Producer
Dan Rourke       
Post-production                   
The Mill
Audio post-production
Wave

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