Fortis Bank Nederland 'Saving and investing for entrepreneurs' by Grey Amsterdam

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The Fortis Bank is hoping to reassure entrepreneurs during the recession with an animated ad featuring a flick-book of photocopies.

The spot, created by Grey Amsterdam, uses a photocopier to create the animation.

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Keywords:

Financial Services, Europe, Netherlands, Photocopier, Banks / Building Societies, Animation, Global, Advertising

Released: 06 April 2009

Agency: Grey Amsterdam
Advertiser: Fortis Bank
Creative Type: Television
Sector: Financial Services Banks / Building Societies
Country: Europe Netherlands

Credits

Project name
Saving and investing for entrepreneurs

Client
Sandra Op den Brouw, Teijgeler en Karin Gerdingh

Brief
Fortis Bank Nederland gives a suggestion that fits with the current reality of the entrepreneur: being an entrepreneur, these times demand more effort to earn your money...so, why wouldn't you demand more from your money?

Copywriter
Pol Hoenderboom

Art director
Pieter van den Heuvel

Planner
Martijn Benschop

Production company
The Ebeling Group

Director
XYZ

Exposure
TV