The Army 'start thinking soldier' by Publicis & Publicis Modem

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The Army is launching a recruitment campaign created by Publicis and Publicis Modem, that spans online, TV, radio, DM and print channels.

The campaign, which aims to engage 17-21 year olds, uses a TV spot to drive potential recruits to the microsite www.armyjobs.mod.uk/startthinkingsoldier where users can complete the mission that begins in the TV spot.

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Released: 06 April 2009

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Credits

Project name
Start Thinking Soldier

Client
Colin Cook, Marketing Director, Army Recruiting Group & COI & Major Charlie Mayo, SO2 National Marketing

Brief
Engage with significant numbers of individuals who might not have considered the Army before, by giving them the chance to find out more about themselves and what their potential might be, therefore encouraging contact and an ongoing dialogue.

Written and art directed by
Matt Anderson, Steve Nicholls, Jon Groom & Asan Aslam

Planner
Mike Wade

Media agency
Zenith Optimedia (through COI)

Media planner
Seb Mossop

Production company
Spank

Director
Michael Geoghagen

Producer
 Kim Knowlton, COI

Editor
Leo King

Flash Development
Skive

Flash creative director
Louis Clement

Post-production
Cut and Run and MPC

Audio post-production
750 MPH

Exposure national
TV, radio, press, online

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