The Army is launching a recruitment campaign created by Publicis and Publicis Modem, that spans online, TV, radio, DM and print channels.
The campaign, which aims to engage 17-21 year olds, uses a TV spot to drive potential recruits to the microsite www.armyjobs.mod.uk/startthinkingsoldier where users can complete the mission that begins in the TV spot.
Released: 06 April 2009
Project name
Start Thinking Soldier
Client
Colin Cook, Marketing Director, Army Recruiting Group & COI & Major Charlie Mayo, SO2 National Marketing
Brief
Engage with significant numbers of individuals who might not have considered the Army before, by giving them the chance to find out more about themselves and what their potential might be, therefore encouraging contact and an ongoing dialogue.
Written and art directed by
Matt Anderson, Steve Nicholls, Jon Groom & Asan Aslam
Planner
Mike Wade
Media agency
Zenith Optimedia (through COI)
Media planner
Seb Mossop
Production company
Spank
Director
Michael Geoghagen
Producer
Kim Knowlton, COI
Editor
Leo King
Flash Development
Skive
Flash creative director
Louis Clement
Post-production
Cut and Run and MPC
Audio post-production
750 MPH
Exposure national
TV, radio, press, online
Publicis London has created an ad to encourage people to join the Territorial Army. It sets out a "mission briefing" as part of the TA's "Do more. Be more" campaign.
LONDON - The British Army is searching for a digital agency to work on its account alongside the incumbent, Publicis Modem.
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