Newspaper Marketing Agency 'brand campaign' by McCann Erickson

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McCann Erickson is continuing its campaign for the Newspaper Marketing Agency that kicked-off last November with a new set of executions that celebrate the power of newspaper advertising.

The ads use imagery from iconic ads, both vintage and contempory, to promote the medium.

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Released: 06 April 2009

  • CADBURY800.jpg

    CADBURY800.jpg

  • PREGNANTMAN800.jpg

    PREGNANTMAN800.jpg

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Credits

Client
Newspaper Marketing Agency

Project
Brand campaign

Client
Anne Foster - Director, Strategy and Marketing, Tim Snow Marketing Manager, NMA

Brief
Create advertising that will attract more marketing budget into Newspaper display advertising, by communicating the unique emotional engagement that newspaper advertising can offer.`

Art Director
Brian Fraser

Copywriter
Mike Oughton

Planner
Jon Tipple

Exposure
Newspapers

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