Wrigley's 'el invencible chlorophyllo' by DDB Paris

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A mexican wrestler-come-superhero stars in a new interactive campaign for Wrigley's Airwaves Chloromenthol flavour.

The video shows a demonstration of how the online campaign was brought to life. 

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Released: 09 April 2009

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Credits

Project
El Invencible Chlorophyllo.
        
Creative Director
Siavosh Zabeti / Alexander Kalchev

Copywriter
Alexander Kalchev / Siavosh Zabeti    

Art Director
Siavosh Zabeti / Alexander Kalchev                

Planning
Fabien Le Roux

Prod Compagny
B-Reel

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