Wrigley's 'el invencible chlorophyllo' by DDB Paris
A mexican wrestler-come-superhero stars in a new interactive campaign for Wrigley's Airwaves Chloromenthol flavour.
The video shows a demonstration of how the online campaign was brought to life.
A mexican wrestler-come-superhero stars in a new interactive campaign for Wrigley's Airwaves Chloromenthol flavour.
The video shows a demonstration of how the online campaign was brought to life.
Released: 09 April 2009
Project
El Invencible Chlorophyllo.
Creative Director
Siavosh Zabeti / Alexander Kalchev
Copywriter
Alexander Kalchev / Siavosh Zabeti
Art Director
Siavosh Zabeti / Alexander Kalchev
Planning
Fabien Le Roux
Prod Compagny
B-Reel