ITV1 'beach' by Bartle Bogle Hegarty

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Last weekend, Bartle Bogle Hegarty unveiled its new brand ad for ITV1 featuring the strapline "the brighter side".

"Beach" is the first ad in the new campaign, which attempts to position the channel as entertaining and upbeat.

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Released: 11 April 2009

Credits

Project
Beach

Client
David Pemsel, group marketing director, ITV1

Agency
Bartle Bogle Hegarty

Writer
Alex Grieve

Art director
Adrian Rossi

Production company
MJZ London

Director
Rupert Sanders

Post-production
The Mill

Exposure
TV, online

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