BBC Radio 3 'step into our world' by Red Bee Media

4.5 1 Votes

The BBC is inviting radio listeners to step into a musical celebration of the anniversaries of Purcell, Handel, Mendelssohn and Haydn in a new TV spot by Red Bee Media.

The ad shows members of the public stepping into sound spots, where they hear classical music played from a hidden flat speaker above their heads.

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Released: 14 April 2009

Credits

Project
BBC Radio 3 trails

Client
Emma Simon, head of marketing, BBC Radio 3

Brief
Raise awareness of BBC Radio 3 this year as the station celebrates the anniversaries of Purcell, Handel, Mendelssohn and Haydn

Creative agency
Red Bee Media

Writer/art director
Anton Ezer

Planners
Clare Phillips, Hannah Yelin

Production company
Red Bee Media

Producer
Kate Blakey

Director
Nicholas Barker

Editor
Ray Stevens, The Mill

Audio post-production
750mph

Media planners
Laura Mann, Simon Hawkes

Media agency
BBC

Exposure
BBC One, BBC Two, BBC Four

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