Coke Zero 'bike' by Red Lounge

2.0 4 Votes

LONDON - Coca-Cola is promoting the launch of its Coke Zero brand in China through an integrated campaign created by its Red Lounge unit.

The campaign includes a TV ad featuring DJ Ah Bao, who goes on a quest to find new and inventive ways of making music.

On his journey, Bao manages to find a way of playing remixed music through his self-built bicycle.

The ad is supported by a digital campaign, which allows young people to express their creativity through the social networking site Baidu, as well as in-store displays, outdoor spots and wide-scale sampling.

Red Lounge is an independent unit set up by Coca-Cola China in partnership with its roster of agencies, which includes Leo Burnett, Starcom, WWWins and Heartland.

Share On:

Released: 14 April 2009

Related Creative:

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Coca-Cola '125th anniversary' by McCann Erickson Spain

Coca-Cola '125th anniversary' by McCann Erickson Spain

The Coca-Cola Company celebrates its 125th anniversary with an ad that takes viewers through the years.

Coca-Cola 'a drink for everyone and every occasion' by Coca-Cola Great Britain

Coca-Cola 'a drink for everyone and every occasion' by Coca-Cola Great Britain

This new ad highlights the choice available in the Coca-Cola portfolio, including Coca-Cola, diet Coke and Coca-Cola Zero.