Impulse 'stares' by Ponce Buenos Aires

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Ponce Buenos Aires has created a new advertising campaign entitled "stares" to promote Impulse's new fragrance, Romantic Spark.

A girl and guy catch sight of each other in the street and can't keep their eyes off each other as they walk on parallel sides of the street. every object that gets trapped between their gaze crumples, swerves or falls to let them pass and continue staring at each other.

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Released: 14 April 2009

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Credits

Project name
Stares

Client
Unilever, Impulse Romantic Spark

Brief
To launch a new fragance

Copywriter
Juan Ure

Art director
Christian Rosli

Planner (creative agency)
Analia Mercado/Sol Martin

Media agency
Initiative Media

Production company
Park Pictures/ Pioneer productions

Director
Lance Acord

Editor
Adam Pertofsky

Audio post-production
La Casa Post

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