Burger King 'SpongeBob got back' by Crispin Porter & Bogusky

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Crispin Porter & Bogusky has unveiled a new ad promoting its SpongeBob kids' meal featuring the Burger King character singing a rendition of Sir Mix-a-Lot's Baby Got Back.

The ad sees "The King" create his own lyrics to the rap classic.

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Released: 06 April 2009

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SpongeBob got back

Burger King

Creative agency
Crispin Porter & Bogusky

David Roth

Art director
Brandt Lewis

Production company

Paul Hunter

William Green

Christjan Jordan

Method LA

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