Burger King 'SpongeBob got back' by Crispin Porter & Bogusky

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Crispin Porter & Bogusky has unveiled a new ad promoting its SpongeBob kids' meal featuring the Burger King character singing a rendition of Sir Mix-a-Lot's Baby Got Back.

The ad sees "The King" create his own lyrics to the rap classic.

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Released: 06 April 2009

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Credits

Project
SpongeBob got back

Client
Burger King

Creative agency
Crispin Porter & Bogusky

Writer
David Roth

Art director
Brandt Lewis

Production company
Prettybird

Director
Paul Hunter

Producer
William Green

Editor
Christjan Jordan

Post-production
Method LA

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