K-Y 'Intense' by Mother NY

3.0 9 Votes

Rather than literally describing the effects of Johnson & Johnson's new lubricant K-Y Intense, this new spot from Mother NY uses visual metaphors to depict its results.

The ad, directed by David Shane, aims to promote the brand as a method of maximising female arousal.

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Released: 15 April 2009

Creative in this campaign:

Credits

Project
K-Y® Brand INTENSETM

Client
Johnson & Johnson

Creative agency
Mother

Creative directors
Linus Karlsson, Paul Malmström

Writers
Bobby Hershfield, Jon Lancaric

Art directors
Bill Moulton, Christine Santora

Planner
Durk Barnhill

Producer (creative)
Emma Starzacher

Production company
O Positive

Director
David Shane

Editor
Gavin Cutler

Producer
Melissa Miller

Post-Production
Mackenzie Cutler
 
Exposure
TV

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