ESPN 'The Machine' by Wieden & Kennedy New York

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The campaign features a 30-second spot, which shows the baseball player Albert "The Machine" Pujols, of the St Louis Cardinals, using a photocopier.

Pujols is seen arguing with the sports journalists Steve Levy and John Anderson that he is not a machine.

The spot was directed by the comedy director David Shane, who has worked on 300 projects for the ESPN brand over nine years.

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Released: 13 April 2009

Credits

Project
This is SportsCenter "The Machine"

Brief
Albert Pujols pleads his case of not being a "machine" to Steve Levy and John Anderson

Writer
Eric Steele

Art director
Stuart Jennings

Production company
O Positive

Director
David Shane

Editor
Andrew Robertson

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