Mellow Bird's 'born to be mild' by Work Club

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Work Club has unveiled an integrated campaign for Mellow Bird's aimed at engaging a younger breed of coffee drinkers.

The campaign kicks off with an online film that will also be broadcast on student TV and cinemas and is supported by activity on Twitter, eBay, print and experiential channels.

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Released: 16 April 2009

Credits

Agency
Work Club

Client
Mellow Bird's

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