J2O 'it's metter to bix things up' by Bartle Bogle Hegarty

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To promote its blend of fruit juices, J2O is mixing up the images and dialogue in its latest ad campaign by Bartle Bogle Hegarty.

Directed by Chris Palmer through Gorgeous, the campaign features two separate TV spots.

Video 1: Riviera

Video 2: A horse called Cynthia

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Released: 15 April 2009

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Credits

Project
It's metter to bix things up

Client
Jonathan Gatward, brand director, Britvic

Brief
Raise brand awareness and drive consideration of purchase of J2O

Creative team
Nick Gill, Chris Palmer

Planner
Kelsey Hodgkin

Media agency
Mindshare

Director
Chris Palmer

Production company
Gorgeous

Post-production
The Mill

Exposure
TV

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