J2O 'it's metter to bix things up' by Bartle Bogle Hegarty

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To promote its blend of fruit juices, J2O is mixing up the images and dialogue in its latest ad campaign by Bartle Bogle Hegarty.

Directed by Chris Palmer through Gorgeous, the campaign features two separate TV spots.

Video 1: Riviera

Video 2: A horse called Cynthia

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Released: 15 April 2009

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It's metter to bix things up

Jonathan Gatward, brand director, Britvic

Raise brand awareness and drive consideration of purchase of J2O

Creative team
Nick Gill, Chris Palmer

Kelsey Hodgkin

Media agency

Chris Palmer

Production company

The Mill


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