BMW Z4 'an expression of joy' by Dare

3.0 1 Votes

Dare has created an online application allowing users to drive a virtual car around their desk.

The agency has built an augmented reality application to support the above-the-line advertising for the new BMW Z4.

To tie in with the TV spot, created by GSD&M, which features a Z4 painting a work of art with its wheels, the online campaign enables users to paint trails with a virtual Z4 on their desk.

By utilising the augmented reality technology MagicSymbol, users are able to simply download the application from the website www.bmw.co.uk/Z43D and by using their webcam and a printable symbol, they can control the virtual Z4.

Share On:

Released: 13 April 2009

Related Creative:

Credits

Project
Z4 – an expression of joy

Client
Natasha Newman, advertising executive, BMW

Brief
Help launch the new BMW Z4

Creative director
Matt Firth

Creative team
Tristan Pride, Laura Farmer

Writer
Emma Lawson

Planner
Toby Horry

Media agency
Zed

Media planner
Agustin Crespo

Production companies
Dare, Inition

Designer
Jonny Goodall

Associate technical director
Nigel Flack

Exposure
Online, press, DM

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

BMW 'beauty seldom seen' by WCRS

BMW 'beauty seldom seen' by WCRS

WCRS has created a global campaign for the launch of BMW's first four-door coupé.

BMW 'Ultimate Track' by Engine/Dare

BMW 'Ultimate Track' by Engine/Dare

Dare has created BMW's first UK gaming app, BMW Ultimate Track, to promote the launch of the new BMW 3 Series in the context of the company's sponsorship of London 2012.