Philips 'Cinema 21:9' by Tribal DDB Amsterdam

4.8 2 Votes

Tribal DDB has created a digital campaign promoting the launch of Philips' new TV, the Cinema 21:9, which centres on a "frozen moment" film.

Hosted at the new microsite, www.cinema.philips.com, the film, produced by Stink Digital, depicts a still shot of a cops-and-robbers shoot-out sequence, including clowns, explosions, a decimated hospital and plenty of broken glass.

Visitors to the microsite have the option to "spin" through the film’s single-take shot repeatedly, to stop on a specific frame, or to watch it at the preordained speed.

Meanwhile, embedded hotspots enable the viewer to skip to a behind-the-scenes version of the same shot.

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Released: 16 April 2009

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Credits

Project
Cinema 21:9

Client
Philips

Writers
Carla Madden, Chris Baylis

Art directors
Mariota Essery, Andrew Ferguson

Planner
Sean Chambers

Production company
Stink Digital

Director
Adam Berg

Producers
Simon Eakhurst, Stephen Brierley

Developer
Ian McGregor

Exposure
Online

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