Mattel 'Hot Wheels' by Ogilvy London

4.5 2 Votes

Household surfaces are transported to mountain terrains and coastal routes as the brand attempts to highlight the relationship between Hot Wheels and the road.

The print and outdoor campaign aims to bring to light the fact that while children play with their Hot Wheels vehicles in the confines of their homes, the road is where the cars really belong.

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Released: 23 April 2009

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Credits

Project
Indoor roads

Client
Wendy Hill, marketing manager, Mattel

Writer
Jason Mendes

Art director
Andy Wyton

Media agency
JCDecaux

Photographer
Chris Jelley

Retouching agency
Trevor Qizilbash, Tag

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