Ladbrokes 'lemur' by M&C Saatchi

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Ladbrokes is following up its controversial skydiving spot, which was banned by the Advertising Standards Authority for linking gambling with reckless behaviour, with a new ad featuring a giant lemur.

The spot sees a man playing hide and seek with the creature, fleeing it and settling on a wheelie bin as his hiding place. 

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Released: 17 April 2009

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Credits

Project
Ladbrokescasino.com – lemur

Client
Andy Harris, managing director, games and new channels, Ladbrokes

Brief
Advertise Ladbrokescasino.com as a place to get thrills

Creative agency
M&C Saatchi

Writers
Dan McCormack, Luke Boggins

Art directors
Luke Boggins, Dan McCormack

Planner
John Clark

Media agency
Walker Media

Media planner
Chris Smith

Production company
Outsider

Director
Scott Lyon

Editor
Art Jones, Speade

Post-production
The Mill

Audio post-production
The Jungle Group

Exposure
TV

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