Ladbrokes 'lemur' by M&C Saatchi

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Ladbrokes is following up its controversial skydiving spot, which was banned by the Advertising Standards Authority for linking gambling with reckless behaviour, with a new ad featuring a giant lemur.

The spot sees a man playing hide and seek with the creature, fleeing it and settling on a wheelie bin as his hiding place. 

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Released: 17 April 2009

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Project – lemur

Andy Harris, managing director, games and new channels, Ladbrokes

Advertise as a place to get thrills

Creative agency
M&C Saatchi

Dan McCormack, Luke Boggins

Art directors
Luke Boggins, Dan McCormack

John Clark

Media agency
Walker Media

Media planner
Chris Smith

Production company

Scott Lyon

Art Jones, Speade

The Mill

Audio post-production
The Jungle Group


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