Jackie Robinson Day 'before 44 there was 42' by McCann Erickson New York

0.0 0 Votes

To mark Jackie Robinson Day, which celebrates the first African-American baseball player to reach the major leagues, McCann Erickson New York has created a print campaign.

The ad, which ran in USA Today, shows a picture of Barack Obama, the 44th president of the United States, above one of Robinson, who wore number 42 for the Brooklyn Dodgers.

Share On:

Released: 15 April 2009

Credits

Creative agency
McCann Erickson New York

Writer
Scott Mahoney 

Art director
Craig Evans

Print production
Theresa Hughes, Dave Santi, Louisa McFarland, Carl Ellis

blog comments powered by Disqus

Related News

The World: Hong Kong - DDB loses VW to McCann Erickson Guangming

Volkswagen has appointed McCann Erickson Guangming Hong Kong as its creative agency, following a pitch that also involved Grey, Bravo Asia and WE Marketing.

Editorial: There might be tears at McCann reunion

When Lee Daley quit McCann Erickson eight years ago, there were those who said he was too much of a live wire for the network's confining environment.