Jackie Robinson Day 'before 44 there was 42' by McCann Erickson New York

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To mark Jackie Robinson Day, which celebrates the first African-American baseball player to reach the major leagues, McCann Erickson New York has created a print campaign.

The ad, which ran in USA Today, shows a picture of Barack Obama, the 44th president of the United States, above one of Robinson, who wore number 42 for the Brooklyn Dodgers.

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Released: 15 April 2009

  • jackie-Robinson-Huge.jpg




Creative agency
McCann Erickson New York

Scott Mahoney 

Art director
Craig Evans

Print production
Theresa Hughes, Dave Santi, Louisa McFarland, Carl Ellis

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