Dentyne 'blog smog' by McCann Erickson New York

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Dentyne is seeding its recent TV spot 'blog smog', which parodies the plight of antisocial bloggers, as a viral.

The animated spot shows the catastrophic effects of a blogger who spends all of his time indoors with his mouth closed coming into contact with the public.

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Released: 20 April 2009


Dentyne (Cadbury Adams NA)

Creative agency
McCann Erickson New York

Group creative director
Craig Markus

Associate creative director
Tracey Smith

Director of broadcast operations
Jonathan Shipman

Executive digital producer
Catherine Patterson

Assistant producer
Jonathan Doyle

Production company
Hornet Animation, New York

Executive producer
Michael Feder

Santa Maria (Josh Goodrich and David Hill)

Mark Pecoraro

Greg Bedard, Sang-Jin Bae

Anita Chao

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