Grey has created a cross-media campaign for online bingo gaming site 888.com in order to attract a younger female audience.
The combination of 30 and 60-second spots features wannabe pop star Lucy on her rise from bingo star to superstar.
The campaign aims to inject a little glamour into a game long associate with old ladies playing bingo in their town hall on a Wednesday night.
Released: 22 April 2009
Project name
Bingo Superstars
Client
Matt Robinson, VP Brand Marketing, 888.com
Brief
To create a campaign to help 888ladies keep its title as the fastest growing bingo site by getting more women online to chat and play bingo on their site.
Copywriter
Grey London
Art director
Grey London
Planner
Grey London
Media agency
All Response Media
Media Planner
CJ
Production company
Moxie Pictures
Director
James Griffiths
Editor
Quin Williams
Post-production company
Prime Focus London
Grey London has unveiled a series of ads promoting Look magazine, the weekly fashion title.
© Haymarket Media Group Ltd.
