888.com 'bingo superstars' by Grey London

4.8 2 Votes

Grey has created a cross-media campaign for online bingo gaming site 888.com in order to attract a younger female audience.

The combination of 30 and 60-second spots features wannabe pop star Lucy on her rise from bingo star to superstar.

The campaign aims to inject a little glamour into a game long associate with old ladies playing bingo in their town hall on a Wednesday night.

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Released: 22 April 2009


Project name
Bingo Superstars

Matt Robinson, VP Brand Marketing, 888.com

To create a campaign to help 888ladies keep its title as the fastest growing bingo site by getting more women online to chat and play bingo on their site.

Grey London

Art director
Grey London

Grey London

Media agency
All Response Media

Media Planner

Production company
Moxie Pictures

James Griffiths

Quin Williams

Post-production company

Prime Focus London

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