888.com 'bingo superstars' by Grey London

4.8 2 Votes

Grey has created a cross-media campaign for online bingo gaming site 888.com in order to attract a younger female audience.

The combination of 30 and 60-second spots features wannabe pop star Lucy on her rise from bingo star to superstar.

The campaign aims to inject a little glamour into a game long associate with old ladies playing bingo in their town hall on a Wednesday night.

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Released: 22 April 2009

Credits

Project name
Bingo Superstars

Client
Matt Robinson, VP Brand Marketing, 888.com

Brief
To create a campaign to help 888ladies keep its title as the fastest growing bingo site by getting more women online to chat and play bingo on their site.

Copywriter
Grey London

Art director
Grey London

Planner
Grey London

Media agency
All Response Media

Media Planner
CJ

Production company
Moxie Pictures

Director
James Griffiths

Editor
Quin Williams

Post-production company

Prime Focus London

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