Comparethemarket.com 'sergei' by VCCP

VCCP has introduced a new character into its Comparethemarket.com campaign, Sergei, who controls Comparethemeerkat.com's IT department.

The ad sees Sergei monitoring the number of people who acidentally visit comparethemeerkat.com when looking for comparethemarket.com.

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Keywords:

Financial Services, United Kingdom, comparethemeerkat.com, Sergei, Insurance, Meerkat, Aleksandr Orlov, Car insurance, Global, Advertising

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