LensCrafters 'heart' by Cutwater San Francisco

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Cutwater has created a light-hearted campaign promoting the optician LensCrafters.

The spot was directed by Joaquin Baca-Asay through Park Pictures.

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Released: 24 April 2009


Cindi Jones, director, marketing strategy, LensCrafters

Creative agency
Cutwater, San Francisco

Josh Parschauer, Derek Szynal

Art directors
Joe Kayser, William Esparza, Kevin Jordan, Liz Gershman

Rob Klingensmith, Juliana Nelson

Media agency
Starcom, Chicago

Bil Zelman

Production company
Park Pictures

Joaquin Baca-Asay


Nathan Petty

TV, print North America

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