LensCrafters 'heart' by Cutwater San Francisco

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Cutwater has created a light-hearted campaign promoting the optician LensCrafters.

The spot was directed by Joaquin Baca-Asay through Park Pictures.

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Released: 24 April 2009

Credits

Client
Cindi Jones, director, marketing strategy, LensCrafters

Creative agency
Cutwater, San Francisco

Writers
Josh Parschauer, Derek Szynal

Art directors
Joe Kayser, William Esparza, Kevin Jordan, Liz Gershman

Planners
Rob Klingensmith, Juliana Nelson

Media agency
Starcom, Chicago

Photographer
Bil Zelman

Production company
Park Pictures

Director
Joaquin Baca-Asay

Post-production
Proton

Editor
Nathan Petty

Exposure
TV, print North America

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