Adidas 'jersey swap' by TBWA\Whybin

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Adidas is inviting consumers to strip down a number of New Zealand rugby union players including Richie McCaw and Ali Williams in a new online campaign.

Created by TBWA\Whybin, the site www.jerseyswap.co.nz allows users to pick two players to swap jerseys, who then strip-off to exchange their shirts.

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