Channel 4 'Britain's Forgotten Children' by 4Creative

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The expression 'Wishing the ground would swallow me up' is given new meaning in this spot by 4Creative.

Directed by Brett Foraker, the trailer promotes Britain’s Forgotten Children, a week-long series on Channel Four aimed at highlighting the issues faced by children living in the care system in the UK today.

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Released: 20 April 2009

Channel 4... children lost in care system

Channel 4... children lost in care system

Credits

Project
Britain's Forgotten Children

Creative Agency
4Creative

Brief
To encourage attitudinal change amongst viewers

Art Director
Joseph Ernst

Copy Writer
Joseph Ernst

Producer
Gwilym Gwillim

Post-production
The Mill

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