The expression 'Wishing the ground would swallow me up' is given new meaning in this spot by 4Creative.
Directed by Brett Foraker, the trailer promotes Britain’s Forgotten Children, a week-long series on Channel Four aimed at highlighting the issues faced by children living in the care system in the UK today.
Released: 20 April 2009
Channel 4... children lost in care system
Project
Britain's Forgotten Children
Creative Agency
4Creative
Brief
To encourage attitudinal change amongst viewers
Art Director
Joseph Ernst
Copy Writer
Joseph Ernst
Producer
Gwilym Gwillim
Post-production
The Mill
Channel 4's biggest ever marketing campaign promotes coverage of the London 2012 Paralympic Games with a 'roadblock' premiere across 78 television channels.
4Creative, along with the design agency ManvsMachine, has made a new identity for More4, which will break today (Monday 23 January).
© Haymarket Media Group Ltd.