Apple iPhone 'billion' by TBWA\Media Arts Lab

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This campaign launches today to celebrate a record 1 billion downloads being made at the Apple iPhone application store.

The one-off campaign will be broadcast for only 24 hours as Apple's popular iPhone marks the staggering 1 billion downloads from its App store.

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Released: 24 April 2009

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Project name

Apple iPhone

Celebrating over 1 billion downloads in just nine months. Only on the App Store.

Alicia Dotter

Art director
Drew Stalker, Parker Grant

Post-production company

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