Apple iPhone 'billion' by TBWA\Media Arts Lab

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This campaign launches today to celebrate a record 1 billion downloads being made at the Apple iPhone application store.

The one-off campaign will be broadcast for only 24 hours as Apple's popular iPhone marks the staggering 1 billion downloads from its App store.

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Keywords:

Mobile Phones, Tech Products, United States, North America, Global, Branding, Advertising

Released: 24 April 2009

Agency: TBWA\Media Arts Lab
Advertiser: Apple iPhone
Creative Type: Television
Sector: Technology Mobile Phones
Country: North America United States

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Credits

Project name
"billion"

Client
Apple iPhone

Brief
Celebrating over 1 billion downloads in just nine months. Only on the App Store.

Copywriter
Alicia Dotter

Art director
Drew Stalker, Parker Grant

Post-production company
Logan