Two online spots feature first a mother and then a youth purchasing prosthetic testicles from a shop as part of the equipment needed for skateboarding.
The strapline reads: "Money can't buy everything."
Viral 1: Maman
Viral 2: Cabine
Released: 19 April 2009
Project
No guts no glory!
Clients
Matthieu Barat, Yann Dallbot, Sooruz
Writer
Olivier Camensull
Art director
Frederic Royer
Production company
Dans La Cible
Director
Bruno Lejean
Proving that Renault Vans can stand the test of time, a Parisian milkman brings his old-fashioned milk float into a Renault garage to be serviced.
Publicis Groupe has won the EMEA advertising and digital account for Hewlett-Packard's personal systems group - its personal computer and laptop division.
© Haymarket Media Group Ltd.