Sooruz 'no guts no glory!' by Publicis Conseil

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Two online spots feature first a mother and then a youth purchasing prosthetic testicles from a shop as part of the equipment needed for skateboarding.

The strapline reads: "Money can't buy everything."

Viral 1: Maman

Viral 2: Cabine

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Released: 19 April 2009

Creative in this campaign:

Credits

Project
No guts no glory!

Clients
Matthieu Barat, Yann Dallbot, Sooruz

Writer
Olivier Camensull

Art director
Frederic Royer

Production company
Dans La Cible

Director
Bruno Lejean

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